Booking Wicked tickets in advance. Does it make a difference?

Question

I’ve noticed that Wicked tends to run consistently full houses at the Apollo Victoria, and prices can fluctuate depending on demand. Some people say booking months in advance locks in cheaper seats, while others mention last-minute deals at ticket booths or apps.

For those who’ve been, does booking Wicked in advance actually save you money, or are last-minute deals just as good? Any personal experiences?

user · Answer

I’ve booked Wicked both ways, and honestly advance booking is usually cheaper if you want good stalls or front dress circle seats. The show rarely struggles to fill, so last-minute “deals” often mean side/restricted view seats. If you’re flexible on view, TKTS or TodayTix can work, but for best value + choice, book ahead.

candiceflynn · Answer

For a show as popular and long-running as Wicked, booking in advance definitely makes a difference, especially if you have specific dates or seating preferences in mind. While last-minute deals can sometimes pop up, they are often for less desirable seats or are not as significant for a high-demand show like Wicked. Booking early ensures you get the best choice of seats at potentially better prices before demand drives them up. It also gives you peace of mind, knowing your tickets are secured for this fantastic show!

hjj · Answer

With Wicked at the Apollo Victoria, booking strategy really depends on what you value most — price or choice. Because it’s such a long-running blockbuster, the theatre rarely has empty seats, and the most popular ones (stalls closer to the centre or front dress circle) get snapped up months in advance. If you know your dates and want a specific view, it’s definitely worth booking early. You’ll usually lock in the lower bands before they creep up, and you won’t be left choosing from the “what’s left” pile.

That said, last-minute deals do exist, but they’re not always as generous for Wicked as for other West End shows. TKTS, TodayTix, or even same-day rush tickets sometimes shave a bit off, but you’re more likely to find those deals on plays or newer musicals that haven’t built the same steady following. With Wicked, the price difference between a last-minute ticket and something you booked a couple of months out is usually pretty modest, maybe £10–£20.

So, does booking in advance save you money? In most cases, yes but more importantly, it saves you from compromise. If you’re not fussed about where you sit and you don’t mind taking a gamble, you can try the day-of deals. But for anyone planning a trip or seeing it as a “bucket list” show, advance booking is the safer and often smarter choice.